LOGO DOWNLOADS

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Stacked Logo

MOVATI Black


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Horizontal Logo

MOVATI Black


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Logo Emblem

MOVATI Black


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COLOUR AND BACKGROUND

The logo should only appear in white and MOVATI Black and backgrounds should be brand colours with high contrast.

Example of Good Colour and Background Usage for the MOVATI logo
Example of Good Colour and Background Usage for the MOVATI logo
Example of Good Colour and Background Usage for the MOVATI logo
Example of Bad Colour and Background Usage for the MOVATI logo
Example of Bad Colour and Background Usage for the MOVATI logo
Example of Bad Colour and Background Usage for the MOVATI logo
Minimum Free Space

Always surround the mark with sufficient free space, based on “x”, which is equal to the width of the “M” in the “MOVATI Athletic” logotype.

Always surround the mark with sufficient free space
Minimum Size

Always reproduce the mark at a size that is clear and legible (depending on screen/print resolution).

Always reproduce the mark at a size that is clear and legible
Using the MOVATI name in text

The mark should only appear on white as neutral grey, or as reverse white on neutral grey. It should never appear within a block of text. It should occupy it’s own space beneath it.

Example of proper use of the MOVATI name in text
Example of improper use of the MOVATI name in text
 
Common Mistakes

The MOVATI Athletic brand mark, as well as all approved artwork, are not to be altered in any way. Whenever you are using the brand mark, please do so thoughtfully and carefully, and avoid some of these common mistakes:

  1. Do not separate the mark
  2. Do not re-colour the mark
  3. Do not reconfigure how the mark is stacked
  4. Do not place the mark within a constrained shape
  5. Do not place equally-weighted text below the mark
Example of a Common Mistake when using the MOVATI logo
Second example of a Common Mistake when using the MOVATI logo
Third example of a Common Mistake when using the MOVATI logo
Fourth example of a Common Mistake when using the MOVATI logo
Fifth example of a Common Mistake when using the MOVATI logo
 

COLOURS

MOVATI GREY

PANTONE: NEUTRAL BLACK U
C: 30 M: 25 Y: 30 K: 75
R: 70 G: 70 B: 65
HEX: #444441

MOVATI BLUE

PANTONE: 312 U
C: 80 M: 0 Y: 10 K: 10
R: 0 G: 169 B: 203
HEX: #00a8cb

WHITE

WHITE
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
HEX: #FFFFFF

MOVATI GREEN (RETAIL)

PANTONE: 3252 U
C: 65 M: 0 Y: 43 K: 0
R: 46 G: 206 B: 175
HEX: #2ECEAF


TYPOGRAPHY

Using "MOVATI"

The brand name must always appear like this: MOVATI Athletic.

Maax

Regular, Medium and Bold


Maax

Maax, our primary font, is a versatile sans- serif typeface that takes centre stage for both headlines and body copy.

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Montserrat

Web Font


Montserrat

Montserrat is our web-safe font. It serves as a dependable backup for “Maax” in situations where the latter might not be supported.

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Delightful

Secondary Font


Delightful

Meet Delightful, our secondary font, a handwritten script typeface that injects a personalized, human touch into our creative.

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Design and amenities may vary by club location.
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